BbyB Tokyo, by Nendo

Nendo decidedly loves chocolate! After the chocolate pencils, tubes of paint or the beautiful chocolatexture project, the Japanese designer was commissioned by the Belgian Michelin starred chef Bart Desmidt, who opened a first chocolate shop in Tokyo’s upscale Ginza district, for its BbyB chocolate brand. In this futuristic store, only the colored packaging stand out, arranged by color on transparent plexiglass sliding drawers. The counter which runs through the whole store  transforms into a tasting area at the back of the store. Very attached to mathematical grid systems and combinations, the designer used packaging as modular  elements “because the chocolates are all the same shape, the packaging is modular: five bars of chocolate slot neatly into each sliding box, and five boxes slot together into a cube”.



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