McDonald’s is launching its new packaging line. The agency Boxer chose to capitalize on huge colorful letters and the fast-food’s icons, as if the cups, burger boxes and paper bags became mobile billboards. To celebrate this launch, two students from the Miami International University of Art and Design (Pablo Machado and Ricardo Hardouin) staged the new packagings creating fashion accessories such as shoes, hats or backpacks. The good news is that McDonald’s comitted to used up to 100% of recycled materials for their new packaging by 2020.
And if you want to have a look at McDonald’s packagings through the years, click here!